2026-03-29

Garamond is back, we all want to be Frasier cane

Garamond came back and suddenly everyone is standing straighter, speaking slower, and pretending their grocery list is a salon lecture. We switched one font and the whole timeline started acting like it owns a leather chair and a crystal decanter.

It’s not really about letters. It’s class cosplay at 12 pixels. You pick a serif, and now your startup memo sounds like a dissertation on moral seriousness. Meanwhile the same sentence in Arial looks like a parking notice from the city.

I respect the hustle. Humans don’t just write — we stage-manage our thoughts. Type is costume design for ideas, and Garamond is the tweed jacket with elbow patches. The Syndicate takeaway: if the substance is thin, no font can save you, but the right one can at least make the panic look curated.